The TikTok LIVE Playbook

Selling is serving.

How to hook her, connect, and actually sell on TikTok LIVE, without turning your whole LIVE into one giant sales pitch.

GET THE PLAYBOOK — $27$27 launch price
Madison Hatten going LIVE on TikTok, framed in her ring light

Show it → Teach it → Connect it → Sell it

What's stopping you?

Be honest. Tap one.

Sound familiar?

  • You're posting and posting, and nobody's buying.
  • “Hey guys, just waiting for people to get on…”
  • You served for a whole freaking hour and forgot to sell.
  • “Link in bio if you're interested.” Crickets.

Girl, it's not you. It's the flow.

The LIVE flow

11 steps. Tap each one.

  1. Pick three things, not thirty.

Madison Hatten setting up her phone on a tripod to go LIVE, framed in her ring light

Hey, I'm Madison

I went LIVE instead.

I owned a boutique and hadn't paid myself in 18 months. My husband is blue collar and had to go on the road for work, and we still weren't making it. I could've gone back to being an x-ray tech for $3K a month. Instead, I went LIVE. For 18 months, LIVE was the only place I sold. Now my husband came off the road and opened his own business, I retired my mom, and I homeschool my kids.

$11K

in my first 30 days

18 months

selling only on LIVE

$1M

my first, made from LIVEs

These are my personal results. They're not typical and not a promise of what you'll make.

What women say about learning LIVE from me.

I could CRYYYYYY this is SO GOOD, Madison!! WHO ARE YOU?!?! 😱😤
— Morgan
Oh my GOD IM SCREAMING!! 🔥 this LIVE strategy is literally 1000/10, the way you break it down makes me feel like I could actually do this and I've been so intimidated by going LIVE f*cking forever so thank you for making it feel so easy and achievable!!!
— Fanni

What's inside

20 pages. Zero fluff.

  • 01The full LIVE flow, start to finish
  • 02Hook formulas
  • 03Connect questions
  • 04Story builder
  • 05CTA scripts
  • 06Reset lines for new viewers
  • 07Follow-up plan
  • 08One-page cheat sheet
  • 09Copy-and-paste AI prompt that builds your LIVE for you

Before vs after

Before

“Hey guys, just waiting for people to get on…”

Questions

I'll bring the strategy. You bring the hunger.

$27 launch price · Let's go

Madison Hatten standing in a black pantsuit and white heels, holding an open laptop
GET THE PLAYBOOK — $27